BMW 3 Series Director: Michel Gondry Producer: Julie Fong Advertising Agency: Fallon Worldwide Production Company: Partizan Shoot Location: Los Angeles

QuickTime Movies

Shot at night in a Los Angeles park, in this spot we used timed exposures and a series of photo strobes to create an effect where various subjects (including a new BMW 3 Series car) travel through time and space leaving 3D trace images behind. The 160 lens Timetrack camera's shutters opened sequentially over time, automatically triggering the strobes every five frames. At the end of the event all of the shutters closed simultaneously. Post production was done by Twisted Labs.